Outsource Your HR Headaches
A Professional Employer Organization Can Alleviate
Aggravating Paperwork and Benefit Worries
By T.J. Becker
Regulatory paperwork, tax compliance and other
human-resource-related chores consume a big chunk of an entrepreneur's time -
between 7% and 25%, according to the U.S. Small Business Administration. What's
worse, these tedious tasks don't generate revenues. That's why more small- and
mid-sized business owners are turning over their HR headaches to a professional
employer organization (PEO). Currently about 80,000 U.S. companies are PEO
clients. Among services rendered include:
Depending on what services you sign up for (and your
company's size, location and past experience with claims), PEOs bill a
percentage of your gross payroll - typically 2%-6%.
Besides freeing up time and energy, business owners say
PEOs give them more bang for their buck regarding employee benefits. Because
insurance premiums are based on thousands of employees instead of a few, PEOs
enable their clients to offer a wider selection of benefits, often at a lower
cost.
"The bulk-buy concept is wonderful," says Tom Hopcroft,
founder of Mass eComm, a Boston-based trade association for e-commerce
companies. "We only have three employees, and yet I can offer them everything
from Blue Cross Blue Shield health coverage to movie tickets bought with pretax
dollars."
Recruiting muscle
PEOs can help small companies wield more recruiting muscle.
"I wanted to launch a firm based on best practices, and a
PEO also allows you to act like a big company when you're not," says Dan Lauer,
founder of Haystack Toys, a St. Louis-based marketer of innovative toys.
Launched in 1999, Haystack has 10 employees and generates more than $3 million
in revenues.
"Because we were in a high-profile, Internet-driven
industry, it was tough to attract talent when I started this company," says
Lauer. "But our 401(k) program and benefits stack up against any large company."
And that's important, he adds: "Many people are willing to join a young company,
realizing that the venture ultimately might not work out. But no one wants to
worry about having doctor bills paid or getting prescriptions filled."
At Lauer Toys, his first company, Lauer handled HR
himself and found it a nuisance - even with only three employees. When Lauer
launched Haystack Toys, he immediately signed on with Administaff, a
Houston-based PEO.
"A PEO gives you peace of mind," says Lauer. "I don't want
to mess with the government and do anything wrong. HR requires expertise in a
very complicated area - one that is not our core competency. With a PEO, I don't
have to divert scarce resources; instead I can focus on revenue-generating
activities."
Legal eagles
Hopcroft feels similarly. Although he's an attorney, tax issues and HR
compliance are not his specialty. "I'm a huge fan of outsourcing. I think people
should figure what they like to do and outsource everything else," says Hopcroft.
PEOs stay on top of changing regulations regarding
employer-employee relations. Typically there's a legal hotline for clients to
call.
"There's really a double benefit here," adds Hopcroft.
"Because PEOs work with hundreds of other companies, they can give you a broader
perspective. Not only do they say, 'Here's what's legal,' but they can say, 'And
here's what most people do.' "
PEOs also provide recruiting assistance. When Hopcroft
hired an office manager, his PEO, Silicon Valley-based Execustaff, prescreened
candidates and sat in on interviews. "There are a whole slew of questions that
you're not allowed to ask, such as 'Where do you live?' " Explains Hopcroft.
"This may sound like innocent social chitchat, but if you ask it and then don't
hire the person, you could be handing the candidate ammunition for a lawsuit."
According to the National Association of Professional
Employer Organizations (NAPEO), based in Alexandria, Va., the average PEO client
company has 16 employees, and industries range from manufacturing to service.
Many experts agree that a PEO is especially beneficial for
companies with 10 to 100 employees; however, larger companies also outsource
their HR.
Barbara Mulkey, founder of her own Raleigh-based
engineering firm, joined a PEO about a year ago. Mulkey's company currently
employs 145 people in three locations and has been growing 40% annually for the
past two years.
"We had reached a point where we needed to either hire a
full-time professional HR person or outsource," says Mulkey. "The PEO that we're
using likes its clients to sign on for two years. But because we weren't sure
how our needs would change, we negotiated a one-year contract with an option to
renew."
So far, so good, says Mulkey. Like Hopcroft, she
particularly values the legal expertise her PEO provides: "They can answer a lot
of questions that otherwise we would have to consult an attorney [for]. And
often these are small things that you might be tempted not to call the attorney
for. So by answering these questions, we feel like our PEO is lowering our
liability day to day."
But the jury is still out regarding how long Mulkey
will continue to outsource HR. Even though her PEO has been good about returning
calls, it's still off-site. "Anytime something is under one roof, it's simply
more convenient," says Mulkey. "It's a little different picking up the phone
than being able to walk into someone's office."
Sources: Todd Aidman is an attorney specializing in
labor and employment law at Ford & Harrison (www.fordharrison.com) in Tampa,
Fla. Marc Moore, president of the National Association of Profes-sional Employer
Organizations (www.napeo.org) and co-founder of Payroll Transfers, a Tampa,
Fla.-based PEO that he sold to investors in 1996. Paul J. Sarvadi, president and
CEO of Administaff Inc. (www.administaff.com), a PEO based in Houston. Stephen
M. Toups, co-founder of Turner Profession-al Services (www.turner-peo.com), a
PEO based in Baton Rouge, La.
Picking a PEO
Currently there are about 2,000 PEOs, and the industry is growing annually
between 20% and 30%, according to the National Association of Professional
Employer Organizations (NAPEO). When shopping around, consider: